Branding has always been a vital part of business, but it may be more so now than ever before. With social media, consumers get exposed to new brands every day. New brands can be great for consumers with plenty of options, making it harder for businesses to stand out.

Your brand is essential to building good relationships and connecting with customers. If they feel you share the same values, they’ll be attracted to your brand and will likely feel comfortable choosing you over the competition.

Crafting a brand identity is extraordinarily subjective and time-consuming (in a good way!). Let Pope Joan help you explore, gather inspiration, and work together on discovering your originality.

Please take a look and review Pope Joan’s process, timeline, and pricing listed below.

Onboarding

We will get rolling once you secure your spot on the studio calendar.

1:1 1-Hour Session

We will begin by understanding the four Vs — vision, values, voice, and visuals. These are essential to form the building blocks of a brand, ensuring that your story, style, and strategy are aligned and every brand touchpoint communicates the right message, regardless of what form a piece of content might take.

Comprehensive Workbook

Most people can easily understand the importance of branding and recognizing their need for it.

Creating a brand, however, is a whole different ball of wax.

Developing a complete visual identity with colors, fonts, logos, etc., that will appeal to customers and clients is much more complicated than it seems on the surface.

But together, you and I can create a distinctive brand; we need a blueprint to follow together from start to finish and answer some pertinent questions along the way.

Visual Discovery

Pinterest Homework

Afterward, Pope Joan will create a Pinterest board and invite you to join in the fun to get an idea of what you have seen that you like out there that has to do with your inspirations, memories, passions, and if you have seen particular branding that speaks to you. The board helps me get into your headspace even faster without trying to explain everything.

Inspiration & Exploration

In this process, we will discover all the components of what gets you out of bed in the morning, not just how you got to this place of entrepreneurship. It might be the colors of the Northern Lights you saw on your life-changing trip to Sweden or the font from an engraving on an heirloom from your late grandfather’s desk.

Whatever it may be, your life should be reflected in your brand and its voice.

Mood Boards

Once we have completed our research, Pope Joan will review all the exploration and inspiration you have provided. Pope Joan will find the correlation between them, bucket them, determine how they associate with one another, and then create up to three mood boards sent to you with commentary and what I have noticed as an outsider looking in.

Design

Bespoke Color Palette

A color palette includes a set of colors that will represent your brand identity and personality, evoke a mood, and cultivate emotion.

Pope Joan initially provides five color palettes after reviewing your mood board(s) and works on four collaborative refinement rounds ending up with a final palette consisting of two primary colors & up to five secondary colors.

Pantone, CMYK, RGB, and hexadecimal codes of each color will be provided. The first two are for print, and the last two are for digital.

Bespoke Typography Pairing

Choosing brand fonts is as crucial as choosing brand colors. They establish a visual hierarchy, create harmony, and set a comprehensive style for your brand.

Pope Joan provides ten font choices with up to four collaborative refinement rounds, and we will end up with up to three fonts custom-selected for your brand.

Primary Logo

The primary logo is the main identifying graphic representing your business and is used most often.

Pope Joan provides multiple initial brand concepts with up to four collaborative refinement rounds, and we will end up with your primary logo.

Secondary Logo

The secondary logo is also commonly referred to as an alternate logo and uses the elements of the primary logo arranged in a different composition. The other composition will give you more flexibility to use your logo in different design settings.

For example, a secondary logo is often either a simplified version of the primary logo or another arrangement may be in a square composition.

The secondary logo is ideal for use in square social media profile images, social media graphics and other places where you need to use a more compact version of your logo.

Pope Joan provides multiple initial brand concepts with up to four collaborative refinement rounds, and we will end up with your secondary logo.

Lettermark, Wordmark, or Brandmark

A lettermark is generally a combination of a company’s initials. Think VW for Volkswagen.

A wordmark or logotype is a combination of the typographic treatment of the letters of a company that must be legible and straightforward. This use is for branding and identification. Think Google.

A brandmark or logomark is a design element, such as a unique graphical shape or symbol. The Nike swoosh, Apple, and the Rolling Stones’ tongue are famous examples.

We will determine which is best for you depending on your company's name and the final design of your primary and secondary logos.

Brand Suite

Pope Joan will deliver all digital, comprehensive, high-quality, production-ready, downloadable files via Playbook.

The studio will send vector and raster files.

- Vector files (.ai and .eps) can be scaled up and down drastically without losing the integrity of the image and are used for print.

- Raster files (.jpg and .png ) are typically used more often for detailed graphics and photographs and are measured in DPI (dots per inch).

Because these files are on a pixel grid, they can look wonky when changing the image size.

- The files will be in color, inverse, black, and white.

1:1 Offboarding Walk-Through / Q&A

How long will it take?

The timeline for the Brand Identity Design Package takes two weeks.

Half the project is conceptual design, and the other is technical design.

Timelines can be shorter or longer depending on the complexity of the project.

Investment

USD $2,500

Most of my clients have their name determined for their venture but usually need support from there, and that is where this package comes in handy.

A mighty brand name will be one of the most important decisions you will ever make for your business, and it is up there with the time spent when soon-to-be parents name their children. After all, your business is your baby, too.

Your name isn’t just how people define your company; it’s your opportunity to differentiate yourself from your competitors, develop an affinity with your target audience, and launch the initial steps of brand recognition. Get it right, and you’ll become a household name, inspiring word-of-mouth marketing from customers who can’t wait to talk about you.

Pope Joan’s Brand Naming Foundation Package includes review and research, tagline brainstorming, and trademark vetting to ensure the name is available from a legal standpoint, along with your website URL and social media handles.

Review + Research

Names need to be memorable to be effective. An excellent way to ensure that your title stays top of mind with your target audience is to choose something short, simple, and easy to spell.

There are plenty of horror stories in the branding world of organizations that didn’t spend enough time researching their brand name. If you plan on letting your brand expand into new countries and territories, make sure that the name you choose translates well in every region. A little research or advice from native residents of the country you want to sell in can save you from embarrassing and expensive choices.

Trademark Search + Vetting

Finding a one-of-a-kind name in today’s competitive business landscape is more challenging than ever to find. Before falling in love with a name, ensure you can successfully apply to trademark your title.

Tagline + Elevator Pitch

Any company intending to register a tagline or phrase associated with their products or services can apply for trademark registration with the Registrar of Trademarks.

Domain URL Availability

You’ll need to ensure you can get your hands on the domain name rights for the website you want to build around your brand. Your site should have the same name attached to it as your business.

Social Username Availability

You’ll need to ensure you can get the proper social media handles for the social media sites you want to build around your brand. Your handles should have the same name attached to them as your business.

Investment

USD $500

Digital collateral is any digital communication material to promote a company's products or services.

Digital Business Card

Instantly share your info with a tap, scan, or send.

Share contact info, social media, websites, payment apps, files, videos, and more.

Pope Joan Design Studio can design this digital business card and purchase it on your behalf with your payment details and billing address.

Investment

USD $50

Book Design

Investment

To be determined after discussion

Editorial / Magazine

Investment

To be determined after discussion

Email Signature

Investment

This will be determined after discussing what email provider is used, etc.

Etsy Shop Banner

For those of you who have an online shop through a site like Etsy, you’re already aware of your need for a shop banner. Pope Joan Design Studio can take your new logo and make a banner for your shop!

Investment

USD $40

Lookbook Design

Investment

To be determined after discussion

Pricing Guide / Menu Design

Investment

USD $200

Social Media

Facebook Cover Photo

Investment

USD $40

Facebook Profile Picture Logomark

Investment

USD $15

Instagram Profile Picture Logomark

Investment

USD $15

Instagram Branded Template(s)

Investment

USD $25/template

Brand Collateral is the collection of materials and media to create awareness of and promote your entrepreneurial venture’s brand and its products and services.

In addition to the Brand Identity Design package, you will likely need brand collateral print pieces with your new identity applied to speak for your brand. However, most businesses may only require some items.

After you review the Brand Collateral | Print services listed below, Pope Joan can create a Custom Package proposal that includes the Brand Identity Design Package and the exact pieces you need.

Business Card Design

While everything in our world keeps getting pushed to digital, a tactile, well-designed business card is a crucial piece of collateral for many

Printed business cards are beneficial for showing off your brand and sharing your website URL and social media handles.

Investment

USD $250

Print Production & Coordination

While everything in our world keeps getting pushed to digital, for many, a tactile, well-designed business card is a crucial piece of collateral. Printed business cards are beneficial for showing off your brand and sharing your website URL and social media handles.

If you are also looking for Pope Joan to help with the print production and coordination of your business cards, you can provide payment information to me, and I will be happy to order them on your behalf.

I use moo.com because they utilize sustainably sourced paper, upholding the highest sustainable forestry standards.

Investment

USD $50

Stationery System Design

A stationery system is all the materials used for print communication, which helps businesses infuse all their branding assets into everyday communications.

The most common stationery items are letterheads, envelopes, notepads, sticky notes, pens, and pencils.

Print Production & Coordination

Suppose you also seek Pope Joan to help with your stationery system’s print production and coordination. In that case, you can provide payment information to me, and I will be happy to order them on your behalf.

I use moo.com because they utilize sustainably sourced paper, upholding the highest sustainable forestry standards.

Investment

USD $50

Editorial / Magazine

Pricing TBD upon discussion

Book / LookBook

Pricing TBD upon discussion

Menu System

Pricing TBD upon discussion

Promotional Materials

Pricing TBD upon discussion

Sourcing

Pricing TBD upon discussion

Print Coordination

Pricing TBD upon discussion

Illustration

Pricing TBD upon discussion

All pricing TBD upon discussion

Packaging Design

Product

Apparel

Food / Beverage

Unboxing Experience

Sustainable / Eco-Friendly

Sourcing

Production Coordination

All pricing TBD upon discussion

Exterior

Interior

Vehicle

Environment

Wayfinding

In-Store Experience

Sourcing

Production Coordination

Sustainable web design is an approach to designing digital products and services that puts people and the planet first.

An energy-efficient website can minimize wasted energy and improve performance and user experience.

The Internet – including data centers, telecom networks and end-user devices like phones and laptops – uses a lot of electricity. 20% of the world's total electricity consumption and production may be used by the Internet by 2025 and emit up to 5.5% of the world's carbon emissions.

It may be out of sight, out of mind, but this tremendous amount of consumption is something that we need to address.

While Pope Joan Design Studio is not currently working with clients to have a sustainable hosting option for their website, it will be happening soon.

Design

User Experience Design

One of the core elements of good user experience is reducing friction in user journeys.

We want people to be able to find the things they want and perform the actions that they need to take in the most streamlined manner possible.

Great user experience makes using the web easier and more enjoyable for everyone, and once again reduces the amount of energy wasted navigating to pages that don’t serve the correct purpose and trying to decipher what they should do next.

User Interface Design

On most websites, images are the single largest contributors to page weight. The more images you use and the larger those image files, the more data needs to be transferred and the more energy is used. Regardless of any technical optimizations, designers and content creators should think carefully about their use of images.

Pope Joan asks the questions about images genuinely adding value to the user and does it communicate useful information. These are just a few of many.

Landing Page

Portfolio

E-Commerce

Responsive Design

Copywriting

Similar to SEO, copywriting has an impact on website efficiency because it affects the amount of time people spend browsing websites.

We don’t want people to waste their time wading through content that offers little or no value to them. Therefore, clear and efficient copywriting can help reduce wasted time on the internet and in turn reduce wasted energy.

Development

Desktop & Mobile Optimization

Domain Connection

Website Domain Setup

Website Hosting Setup

Search Engine Optimization

SEO might not appear to have anything to do with website efficiency, but in practice the goals of SEO are inherently aligned with the goal of reducing energy consumption.

When optimizing a website for search engine rankings, we are helping people find the information they want quickly and easily.

When SEO is successful, it results in people spending less time browsing the web looking for information, and visiting less pages that don’t meet their needs. This means that less energy is consumed and the energy that is consumed is used to deliver real value to the user.

Social Media Integration

Social media integration is the process of extending your marketing by redirecting your social media followers to your website and making your social platforms accessible to your target audience and customers via your website.

Additional Details

Squarespace Platform

Squarespace is an all-in-one website-building and e-commerce platform that enables millions to build a brand and transact with their customers in an impactful and beautiful online presence.

Their suite of products enables anyone at any stage of their journey to manage their projects and businesses through websites, domains, e-commerce, marketing tools, and scheduling, along with tools for managing a social media presence with Unfold and hospitality business management via Tock.

20% Squarespace Discount

When you work with a Squarespace web designer with a Circle membership (which Pope Joan Design Studio has), you receive 20% off your first year on the platform.

Keep in mind—your designer (me) must be the one to start your website trial in order for you to receive the discount.